HONOR 400 Pro Redefines Mid-Range Imaging with AI Super Zoom and On-Device Editing Suite

 

Johannesburg, South Africa – 12 August 2025
HONOR is expanding the boundaries of smartphone imaging in the mid-range segment with the launch of the HONOR 400 Pro — the first device under R18,000 in South Africa to feature AI-powered 100× zoom, real-time stabilization, and a fully native AI editing suite. The 400 Pro is engineered for creators and mobile photographers who demand flagship-grade capabilities without flagship pricing.

 

AI Super Zoom: Advanced Telephoto Performance, AI-Calibrated

At the core of the HONOR 400 Pro’s imaging system is its AI Super Zoom — a hybrid digital-zoom solution that leverages HONOR’s cloud-enhanced AI algorithms for unmatched clarity at long range. While 100× zoom is not new in flagship territory, the 400 Pro is the first mid-range device in its class to integrate zoom capabilities with this level of computational finesse.

 

Key Features:

·       100× digital zoom, refined through AI and cloud-based post-processing

·       Intelligent stabilization for improved handheld control at high magnification

·       AI-powered sharpening, de-noising, and exposure balancing

·       Consistent performance in low-light and night zoom scenarios

 

With AI Super Zoom, users can capture detail from extreme distances — from building façades and signage to distant landscapes — without sacrificing sharpness or introducing significant digital noise.

 

A Self-Editing Smartphone, Built for Content Creation

The HONOR 400 Pro is part of a new generation of phones designed not just to capture content, but to refine and publish it, all within the same device. With the growing shift toward mobile-first content production, HONOR has integrated a suite of AI tools directly into the phone’s OS and gallery.

 

Native AI Eraser: In-Gallery Object Removal

HONOR’s built-in AI Eraser eliminates the need for third-party editing apps by letting users remove unwanted elements — from people to background clutter — directly within the Gallery.

·       Context-aware, edge-sensitive detection

·       Preserves image texture, lighting, and surrounding color tones

·       No exporting or subscriptions required

 

This tool operates locally and delivers clean results in seconds, streamlining the post-production workflow for creators on the move.

 

AI-Enhanced Portrait Mode: Computational Imaging Refined

The device also features HONOR’s AI-enhanced portrait engine, combining facial geometry analysis with studio-grade lighting simulation.

·       Real-time bokeh depth correction

·       Skin tone calibration and natural texture retention

·       Built-in presets including Neo Glam, Cinematic Glow, and Editorial Matte

 

Portraits are rendered with DSLR-like precision, thanks to an AI system trained on a wide dataset of human features, lighting scenarios, and artistic styles.

 

Positioning & Performance

Fred Zhou, CEO of HONOR South Africa, notes: “With the HONOR 400 Pro, we’re not just improving smartphone photography — we’re closing the gap between capture and creation. This is a mobile studio powered by AI, tailored for a generation that shoots, edits, and publishes on the same device.”

 

HONOR 400 Pro – Technical Overview

AI Super Zoom with 100× digital range, AI + cloud-enhanced

AI Eraser: Native object removal tool

 

AI-Enhanced Portrait Engine with lighting simulation and geometry mapping 5G connectivity and is available in Midnight Black and Lunar Grey.

 

Pricing & Availability

·       HONOR 400 Pro: R17,999

·       HONOR 400 Standard: R14,999
Both models are available now at major South

African retailers and online stores.
More info: www.honor.com/za