How Slick Is Really Slick?
The newly launched HONOR 400 and 400 pro proves that quiet design, real-world AI and performance make the loudest statement.
There’s a clear shift in what South Africans expect from a smartphone. Performance matters but so does style. With a frosted finish, flat edges and carefully considered colours, the new HONOR 400 series looks the part, without even trying too hard. Both the HONOR 400 and HONOR 400 Pro seize the spotlight when the cameras roll, meetings start and when the cutting-edge AI content possibilities make their entrance with a gasp
Smartphone features matter in Mzansi, which is why most new launches loudly announce their shopping list of specs. Yet, the HONOR 400 series knows how confusing this can be for those wanting a device with the right form and fit. This is why they’ve focussed on making their own flair - flow into everyday life. It’s like great style - it should speak for itself, without needing to be explained. That’s exactly where the HONOR 400 Series is slicker than the average.
- In lecture halls and study cafés, where next-gen minds capture ideas and edit on the fly
- At launch events and small business pop-ups, where content needs to be shot, cleaned and shared instantly
- Behind the lens of stylists, designers and curators, where its AMOLED accuracy matters
- Or on daily runs of meetings, meetings and more meetings, where battery life can’t tap out early.
Slick Seen in All the
Right Spaces
The AI-enhanced camera system adds to this series’ aura. A 200MP main sensor, combined with AI Portrait Snap and Veo 2-powered Image-to-Video, makes your best moment reel-ready without the need for retouching. On the HONOR Pro, a 50MP telephoto and 50× AI SuperZoom takes storytelling to new heights and distances.
Whether you’re
translating a business call or reviewing footage under pressure,
The Snapdragon chips, supported by MagicOS 9.0 and a 6000mAh battery, keeps the on point, on target - power that goes on and on.
In an industry where
specs often shout, the HONOR 400 Series simply fits, effortlessly, elegantly
and clearly designed for people who prefer to be noticed for all the right
reasons. Because sometimes, the slickest moves are the ones that just quietly
stepped into the spotlight.

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